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New Platform, New Growth

New Platform, New Growth

Stem is a well-established homewares brand that has been operating for over 20 years. Several issues affected Stem’s ability to achieve their goal. As a supplier of many high-end premium brands, they had brand guidelines that limited the type of unique content they could create.
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Bringing Print to the Digital Space

Bringing Print to the Digital Space

In 2020, The Balmain Rozelle Chamber of Commerce launched a quarterly print magazine, Darling, which showcases and celebrates local businesses. The Chamber engaged us to establish a clear online social media presence for Darling to deliver an advertising package that would increase revenue and drive membership sales.
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Creating a strategic Launch for Success

Creating a strategic Launch for Success

Sounds Sydney is a national coffee distribution and hospitality venue. In 2020, it was preparing to launch its much-anticipated flagship eatery. Following the easing of COVID lockdown restrictions, the cafe needed to quickly build up a presence to promote their business and quickly communicate with their audience and customers.
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Rebuilding a brand from the ground up

Rebuilding a brand from the ground up

WiseCo Services is a Sydney-based professional cleaning service started by three friends. Although they had a combined decade of experience, they lacked the skills in building their digital branding. Initially, this wasn’t a problem But as they grew and sought to attract larger clients, they were consistently overlooked and not given serious consideration.
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Redesigning the Product Launch

Redesigning the Product Launch

Bobby G Baby Wear is an Australian children’s fashion label launched in 2015. Booby G reached out to Frankie’s Lab because the strategy that had provided its initial success was no longer working. The brand’s audience remained engaged, but year-on-year sale numbers were dropping during each campaign launch.
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Building on a well-loved brand to reach a new audience

Building on a well-loved brand to reach a new audience

Sudu Hair is an award-winning hair salon in Sydney’s north shore, and for over a decade, it has served and attracted a strong base of female clientele. Sudu Hair had a successful brand identity built around their target market of women. However, it meant that potential male clients would not consider nor affiliate with the brand.
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What every business can learn from Dry July

What every business can learn from Dry July

During July, thousands of Aussies gave up booze for Dry July to raise money for people affected by cancer. Dry July regularly attracts a lot of buzz on social media as participants share their efforts of going sober for a month. The campaign provides interesting insights into user behaviour that businesses can leverage to build stronger brand awareness.
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Let’s arrange a goals session where we can discuss what you are hoping to achieve, where you’re at now and how we can help deliver you the results you need to grow your business.

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